APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, has announced a strategic content partnership with Nigeria-based sustainability communications consultancy, PRO ALLY (https://apo-opa.co/45CWNOE). PRO ALLY specialises in ESG compliance assessment and implementation, brand sustainability communication, stakeholder engagement, and ESG capacity development. Through this partnership, APO Group will collaborate with PRO ALLY to share impactful, people-centred stories from Africa’s energy and extractives sectors, ensuring that critical narratives around sustainability, energy transition, and inclusive development reach broader African and global audiences. At the centre of the agreement is Energy Stories, a PRO ALLY publication designed as an innovative…
Auteur/autrice : aarcoleman
APO Group (www.APO-opa.com), the leading multi-award-winning pan-African communications consultancy and press release distribution service, is pleased to announce the promotion of Malika Bouayad to Group Account Director, in the company’s Public Relations&Strategic Communications division. This appointment, effective 1 December 2025, reflects APO Group’s commitment to developing strong African talent and enhancing its delivery of world-class communications support to clients across the continent and beyond. Born and raised in Morocco, Malika brings close to a decade of experience in communications, marketing, and stakeholder engagement across diverse sectors. Fluent in English, Arabic, and French, she holds both a bachelor’s degree and an…
APO Group (https://APO-opa.com), the leading, multi-award-winning, pan-African communications consultancy and press release distribution service, is proud to announce that its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), has been appointed as a member of the Advisory Board of the Africa Women Innovation and Entrepreneurship Forum (AWIEF). AWIEF (www.AWIEForum.org) is a pan-African organisation dedicated to advancing women’s economic empowerment and leadership across the continent. Through its annual conference, awards, accelerator programmes, and strategic partnerships, AWIEF continues to support women founders, executives, and innovators, driving sustainable growth and inclusive development. Each year, AWIEF convenes entrepreneurs, investors, policymakers, corporate leaders, and development partners from…
APO Group (https://APO-OPA.com), the leading pan-African communications consultancy and press release distribution service, has appointed Libby Allen as Vice President: Brand&Creative. The newly created role forms part of APO Group’s Senior Leadership Team and reflects a strategic investment in strengthening brand and creative capability as the business enters its next phase of growth. As APO Group continues to scale its integrated communications offering across Africa and internationally, the appointment signals a deliberate move to bring brand, positioning, and creative leadership closer to executive decision-making – recognising brand as a critical enabler of commercial credibility, differentiation, and long-term performance. In her…
By Sanchia Temkin, Associate Director: Content, APO Group (www.APO-opa.com). Most organisational failures do not begin with poor judgement or the wrong message. They begin earlier – at the moment a decision is required, and no one is clearly authorised to make it. This dynamic rarely appears in calm conditions. It surfaces in a crisis: when scrutiny intensifies, time is limited, and the organisation is forced to act beyond the comfort of its usual processes. In many cases, that pressure arrives publicly, through media attention or stakeholder questioning, where hesitation is immediately visible. Process doesn’t necessarily break down. But it becomes…
APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, is pleased to announce a strategic content partnership with Kenyan Trend (https://KenyanTrend.com/), a fast-growing digital news platform known for its strong focus on Kenyan and regional stories. The agreement will see all press releases distributed by APO Group – including text, images, video, and audio – automatically published on Kenyan Trend, giving its audience direct access to high-quality, authoritative content from across the continent and beyond. Kenyan Trend provides daily coverage of breaking news, politics, business, community affairs, lifestyle, entertainment, and emerging issues shaping the region.…
APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, congratulates its clients and partners recognised by New African magazine on the 2025 “100 Most Influential Africans” list, including Afreximbank, the African Development Bank (AfDB), Africa Finance Corporation, the Roman Catholic Church, the Africa Centres for Disease Control and Prevention (Africa CDC), the African Energy Chamber, the Merck Foundation, and the UN Global Compact, as well as all honourees recognised for their leadership and impact on Africa’s progress. The New African list serves as a leading benchmark of influence across the continent, highlighting individuals and institutions…
Un partenariat innovant transforme un programme de rénovation de terrains en une plateforme globale de développement des talents, offrant un accompagnement à long terme aux jeunes joueurs prometteurs de 12 à 15 ans à travers l’Afrique. CASSABLANCA, Maroc, 29 decembre 2025/African Media Agency (AMA)/ – TECNO, Partenaire Global Officiel de la Coupe d’Afrique des Nations TotalEnergies CAF (« AFCON ») Maroc 2025, a annoncé aujourd’hui une évolution majeure de son programme phare de football caritatif Dream On The Field avec le lancement de l’initiative TECNO x CAF « Future Star of Africa ». Cette annonce marque une étape décisive dans…
CASABLANCA, Maroc, 26 decembre 2025/African Media Agency (AMA) – Les TECNO Glory Night Awards, organisés conjointement par TECNO, TikTok Live et la CAF, ont célébré la créativité des leaders d’opinion panafricains (KOLs), portée par la puissance de TECNO AI. Lancé à l’occasion de la AFCON Morocco, le thème « Power Your Moment » a rencontré un large écho auprès des créateurs, stimulant une production abondante de contenus créatifs et mettant pleinement en lumière leurs moments de puissance dans la vie quotidienne. Alors que TECNO renforce sa relation historique avec l’AFCON en accédant au statut de Partenaire Global Officiel, la marque…
Une activation déployée simultanément à Rabat et Casablanca met en avant des expériences alimentées par l’IA, des ateliers créatifs et une forte dimension communautaire tout au long du tournoi CASABLANCA, Maroc, 24 decembre 2025/African Media Agency (AMA) – À la suite de la cérémonie d’ouverture de la Coupe d’Afrique des Nations 2025, TECNO étend sa présence autour du tournoi au cœur des espaces publics marocains à travers une série de pop-up stores TECNO AI et de fan zones installés à Rabat et Casablanca. Pensés pour rapprocher l’innovation portée par l’intelligence artificielle des consommateurs, ces espaces permettent aux visiteurs de découvrir…